Excitement over live trade shows has exploded in the last few months. Businesses are ready to exhibit at live events again, but after a year without trade shows some companies may be feeling rusty. Don’t let your triumphant return to venues and convention halls be thwarted because of a forgetful moment. Take control and plan to ensure that you have a flawless and exciting time networking with attendees and potential business partners.
We’ve created a checklist of questions to help you prepare and plan your journey back to trade shows. Do you have what you need to exhibit? Answer these questions below to find out!
Do You Have a Goal?
As a business owner, going to a trade show isn’t about attending just for the sake of attending – it’s about building a network and making connections. The first thing you need is to have a goal in mind. Without a goal, you cannot measure your success at the show. This can be a certain number of leads, networking with industry leaders, or making several sales. With a clear goal in mind, you’ll make the most out of your time at the event.
Related Service: Trade Show Transportation
Have You Registered for the Event?
Once you’ve established a goal, you should make arrangements to exhibit by registering, and doing it on time. Most live events require registration before attending, and post-pandemic, it’s even more critical that every head is accounted for in respect to a venue’s max capacity. Additionally, registering for an event allows you to choose the size and location of your booth. This is important down the road when you begin designing your display and booth experience.
Are You Well-Staffed?
Depending on your business and booth size, you’ll need to have enough people on your staff available to interact with inquisitive clients. Being understaffed can spell disaster for your business, especially when you’re trying to recuperate the connections you may have lost over the last year. Talking to potential clients and focusing on B2B networking means you need to cast a wider net, and with the right size team you can accomplish your goal!
Is Your Booth Ready?
To attract potential clients, you’ll need an exciting and enticing booth. Once you register for an event, you’ll have an idea of what dimensions your area to display will be and that’s where you need to work your magic! Even if you’re working with a small space, you can make an impact. Creating an immersive experience through experiential marketing can be a great way to get people to remember you.
Related Article: How to Use Experiential Marketing at Your Next Trade Show
How Are You Getting to the Event?
Once you have all your boxes checked on the questions above, you’re left to figure out one last thing – how are you getting to the event? Travel and accommodations may not be an issue for you and your staff, but what about your display booth? In all the planning, you can’t forget the most important aspect of exhibiting your business! Having a booth is part of the trade show experience, so ensure that you’ve got the transportation logistics handled.
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