How To Create An Effective Trade Show Booth: Part 2

Photos by: NAMM


In our previous post, we discussed the importance of having a trade show booth that brings real results. This type of experiential marketing opens up the doors to many networking and business opportunities. Therefore, your trade show booth should be set up strategically.

Every month, our team is busy transporting special goods for our partners’ trade shows across the country. From inbound transportation to break down and storage, we make sure you never have to worry about your trade show logistics.

With so many flashy displays in every direction, it can be easy to get lost in the mix. To make sure your brand is gaining maximum ROI from the time and money spent at the trade show, it’s best to think strategically about your booth.


Here are a few more tips to make your trade show booth a step above the rest:

Provide Value For Attendees

Standing out doesn’t simply mean getting attendees to your booth, it also means creating a memorable experience for them. When they leave your booth, what will they remember? Your brand’s booth needs to have value to offer to attendees. Provide something for attendees that will make them remember you, whether it is a product, service or valuable insight.


Make Your Booth Interactive

Nothing attracts a crowd like a crowd. Instead of simply handing out marketing materials, create a way in which attendees can interact with your booth. If you have products or services, provide demos for attendees to see first-hand what your business can offer them.


If demonstrating your product or service takes too long to do it all day, schedule specific demo times. This could gather an entire crowd to your booth several times a day.



Pyramid Logistics is an industry leader in transportation, logistics, warehousing, and experiential marketing. As your marketing team works with designers to craft the perfect booth, we put together the blueprint to warehouse, transport and unload your materials at trade shows around the country.


Traveling to a trade show can be an exercise in logistics. Not only do you have to arrange for the transportation and accommodation of all the employees attending the show but also the transportation and setup of all your trade show supplies.


How can we help your business and transportation needs? We work with marketing teams and sales managers to ensure your goals are met.   


If you have a question, we encourage you to ask a question or request a quote below:

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