Marketing campaigns are only as good as the impressions they leave, and the same goes for marketing on wheels.
Experiential marketing logistics can be complex. Along with the logistical details of your tour, you need a broader campaign plan to reach your audience. This means determining your target market, building a campaign around them, and leaving the best impression possible.
At Pyramid Logistics, we’ve taken the logistics of mobile marketing tours off the plates of our clients for the past 25 years, allowing them to focus on more important aspects of the campaign such as connecting with their loyal attendees. Connection, along with several other traits, is integral to an effective tour.
Discover the 11 pillars of experiential marketing logistics, and consult Pyramid Logistics to start planning your mobile tour.
What Are the 11 Pillars of Experiential Marketing?
The 11 pillars of experiential marketing are standards to strive for when planning and executing your mobile tour. By meeting these 11 points, you can make a deeper impression on your audience with each stop, ensuring that the experience sticks in their minds. A seamless experiential marketing campaign starts with an exceptional truck design, an area where Pyramid Logistics thrives:
If your experiential marketing tour isn’t exceptional, its impact will be minimal. To make a memorable impression on our clients’ audiences.
Pyramid Logistics’ trucks include full-color graphics, a knowledgeable staff, and assistance with choosing the right vehicle for your tour.
Your mobile marketing tour is the perfect opportunity to impress your audience and reach new customers, but only if it’s done right.
With a network of design and fabrication partners and trucks featuring custom graphics, a tour with Pyramid Logistics is sure to be shared by an awe-inspired audience.
While safety and security are paramount, experiential marketing logistics are centered around the promotion of your business.
Impress your customers and draw in new ones with a truck that suits your brand’s personality, and leave the stressful logistical details to us.
A campaign is only as good as its targeting, or its relatability to your audience.
Through careful design, fabrication, and installation of custom graphics, we’ll ensure that your marketing tour is worthy of dropped jaws.
Is your campaign consistent with trends, developments, or disruptions in the market? To reach your target audience, aligning with their mindsets is crucial.
Pyramid Logistics has done this for clients such as Canon by offering convenient medical equipment sampling to doctors right outside of their hospitals, during the height of the COVID-19 pandemic. Through relevancy, your experiential marketing tour can make deeper impressions with potential customers.
Similarly to the previous point, showing an understanding of your target market’s pain points with your mobile marketing tour is crucial.
By engaging with communities with your tour, such as with our 50th Anniversary Tour for Sesame Street, you can make a larger impact with each stop.
Without a clear goal and audience in mind, the success of your tour may waver,
Experiential marketing logistics require a specific target audience to inform the design, fabrication, and installation of truck graphics, as well as the activities you’ll promote with each stop. In our Canon Across America Tour, doctors were the ideal customer, and with COVID-19 restricting in-person networking, bringing the devices to their places of work was the solution.
Touring and answering questions is an obvious must, but truly connecting with your attendees at each stop is a different story.
Your customers, supporters, and attendees are there to lift you up and expect a personal experience. While on the road, try to go above and beyond the usual Q&A of trade shows by asking the audience questions of your own–strengthening your impression in the process.
Experiential marketing logistics heavily relies on the performance of your vehicle. Since breakdowns and accidents are often unavoidable, being adaptable is a must.
To prevent any delays and keep your tour on schedule, Pyramid Logistics assigns in-house mechanics who can assist with any roadblocks you may encounter.
Your mobile marketing tour may be shareable and relatable, but if it doesn’t genuinely interest your audience, it won’t draw the engagement you’re looking for.
There are two ways of upping the engagement that we’ve already mentioned: crafting a catchy truck design and connecting with your attendees on a deeper level. With these steps, you’re grabbing their attention with color and retaining it with a human connection.
Credible Marketing Strategies
Effective experiential marketing calls for a broader marketing strategy, preferably a multifaceted one.
Going directly to your audience is great, but what about those who couldn’t attend, or potential customers who are waiting to find you online? To make your tour known to the rest of the world, it’s important to relay your events to any relevant social media channels, put them on your website, and include them in any outbound communications.
Experiential Marketing Logistics with Pyramid Logistics
Need help choosing the right truck and design for your mobile marketing tour? Pyramid Logistics has handled the design, staffing, maintenance, and logistics for experiential marketing tours for over 25 years, bringing brands directly to their target markets. Consult our offices and leave the stress of experiential production to our logistics experts.Located in Los Angeles, California, and Las Vegas, Nevada, we are equipped to handle a full range of services near our facilities and all over the nation. As the industry continues to go digital, Pyramid Logistics remains at the forefront of warehousing. If you’d like to learn more about partnering with us, click here, or reach out to our offices for a consultation.