Experiential Marketing Events: How to Prepare for Your Mobile Tour

Don't let prepping for your experiential marketing event be difficult.
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Dynamic trailers for experiential marketing events can be a major opportunity for your brand to interact directly with its target audience. Trailers provide the perfect vehicle for transporting, deploying, and maintaining your experiential marketing efforts so that everything goes smoothly. 

However, aside from your trailer design, there are other important logistical elements to consider when heading to one of these events. The Pyramid Logistics team is here to help. With decades of experience under our belts, we’re a logistics partner for your next experiential marketing event:

What To Prepare For

Whether you are heading to your first experiential marketing event or your hundredth, there are certain things you always need to prepare for when hitting the road. We get it; it’s easy to get wrapped up in the myriad of other distractions that can accompany projects like these. But in order to ensure your exhibit’s success, it’s important to cover your bases so that your trailer can get to its staging site safely and efficiently. 

Staging Area

The staging area sets the tone for your experiential marketing event. But depending on the setting, there’s a lot that can go wrong if not prepared for ahead of time. Maybe the area is too tight for your trailer, or you identify a couple of potential hazards that would make setup impractical. Each of these are issues that can be a nightmare to deal with in the moment, but can be easily resolved when caught early. When selecting a staging area, be sure to consider factors such as visibility, accessibility, and stability. Always assess the available space to confirm it’s the right fit for your trailer. 

Transportation Risks And Hazards

While on the road, acknowledge that you aren’t just transporting a regular shipment. Because experiential marketing exhibits often have unique shapes and sizes, it’s going to impact how your trailer behaves on the road. When traveling between experiential marketing events, don’t forget to scout ahead for potential challenges such as narrow roads, low bridges, or congested traffic areas. Plan your route, and come up with alternative paths in case you run into any issues. The more hazards you can plan for ahead of time, the fewer headaches you’ll have when it’s showtime.

Related Article: Mobile Marketing Tours: Logistical Considerations

Permit Requirements

Last but not least on our list is permitting. As with any logistical planning situation, we have to be sure that we are working within the law. That means things like traffic rules, city ordinances, and other legal requirements around your experiential marketing event and trailer must be adhered to. Different locations may have varying permit requirements, and you should always be proactive about securing the necessary permissions ahead of time. Failing to obtain the appropriate permits can lead to logistical challenges, delays, and even potential legal repercussions.

Prepare For Your Next Experiential Marketing Event 

For over 25 years, we’ve provided secure 3PL solutions to businesses of all shapes and sizes. Our extensive experiential marketing services offer safe and dependable solutions for your tour.

Located in Los Angeles, California, and Las Vegas, Nevada, Pyramid Logistics is equipped to deliver warehousing and logistics services near our facilities and nationwide. If you’d like to learn more about partnering with us, request a consultation by filling out a form on our website.