As CES 2023 inches closer, exhibitors from every corner of the tech industry are eager to flaunt their newest devices. From gaming and digital health to Metaverse applications, no vertical will be missed. Seeing that this year’s attendance is expected to be record-breaking, competition for visitor traffic will be high on the showroom floor.
For this reason, designing an eye-catching trade show display is a top priority for CES 2023 exhibitors. Get our tips for making your display stand out, and if you haven’t sorted out your transportation and logistics for CES 2023 in January, contact Pyramid Logistics for expert help.
How to Ensure Your CES 2023 Display Stands Out
CES 2023 is forecasted to see the largest attendance since 2020. This, combined with the sheer number of industries and verticals that will be present, means exhibitors need strong and memorable displays to cut through the noise. Follow these steps to catch the eyes of showroom attendees:
Utilize All of Your Booth Space
Use every square inch of your booth space. If there’s wall space, hang something. If there’s floor space, position something. If there’s ceiling space, hang something. The key is to maximize any opportunity to make your space immersive. Also, consider that you will be welcoming people in from the aisles to catch their attention and a jaw-dropping booth helps.
Properly Arrange Your Display
You’ve filled your booth; now stage it like an open house or retail outlet. You’ll want to display products and prototypes in a way that catches your audience’s attention without causing any confusion. Do this by arranging your trade show in levels, with larger items placed behind smaller, shorter products, similarly to how you’d arrange taller and shorter people in a family picture. This will ensure that all of your trade show items are in plain view, no matter the angle.
Make a Presentation Board
A presentation board is just another opportunity to get creative. Considering you have enough space on the trade room floor, put up a stand-alone presentation board for visitors to browse. On it, you can list service benefits, product features, or design specs clearly for potential clients or partners to consider. Just don’t make it all text, or it likely won’t stand out. Give your board a touch of color with pictures of the product or design, for example, and don’t forget to include your company name and logo.
Use Video Content or Slide Shows
Static images are no longer enough for modern attention spans. Rather, video reigns supreme in the attention-getting department. Cater to your visitors’ senses by developing a video or slide show presentation and then displaying it on a TV or a few monitors. You can purchase or rent TV stands and racks if you’d like to mount a screen for maximum use of space, or use laptop stands to display monitors around your booth. Either way, including video or a slideshow in your CES 2023 display is sure to catch the eyes of eager attendees.
Promote It All on Social Media
Lastly, once your high-value display has been crafted, it’s time to promote it. Social media is how today’s businesses connect with their customers, so be sure to let your audience know that you’re at CES 2023. It’s a great way to invite large amounts of people who are already interested in your brand to stop by and support your business, as long as you’re active on Facebook, Instagram, Twitter, or any other platform relevant to your business.
CES 2023 Transportation and Logistics
With CES 2023 fast approaching, tech exhibitors outside of Nevada are scrambling to plan out their trade show transportation and logistics–and we’re here to help. As a CES exhibitor, you’re likely showcasing fragile items containing sensitive technology. This is why Pyramid Logistics offers specialty freight shipping–because we know that high-value cargo requires specialized care.
Located in Los Angeles, California, and Las Vegas, Nevada, we are equipped to handle a full range of services near our facilities and all over the nation. As the industry continues to go digital, Pyramid Logistics remains at the forefront of warehousing. If you’d like to learn more about partnering with us, click here.