Pyramid Logistics, American Honda, & the 2023 Tournament of Roses

American Honda & 2023 Rose Parade
Case Study

Client:

American Honda

Service:

Experiential Marketing Tours

Project:

2023 Tournament of Roses

Experiential Marketing Tour Services

Get your message out in a memorable way by planning experiential marketing tours! These creative, personalized events on wheels can be tailored to meet very specific needs. As organizations slowly returned to business in a post-pandemic world, they sought different ways of engaging their target audience. Experiential marketing tours emerged as an ideal answer – combining the best of personal interaction and immersive experiences. Through this service businesses are able to bring potential prospects together for networking and establish strong partnerships that return on investment - all without attending trade shows or conferences en masse!

About the Client

Honda has collaborated with the Tournament of Roses for the past 60 years, the first time being for the 1962 parade. Fast forward to 2023, and Honda continues to provide two-wheeled vehicles to support the parade’s operations, with Pyramid Logistics handling the delivery portion.

2023 Rose Parade

The project from American Honda, the sponsor of the 2023 Tournament of Roses Parade, was to deliver scooters ahead of the event for staff memebrs to assist in setup and management of the event. Each year, thousands of spectators line the Rose Parade route to enjoy a two-hour parade of magnificent floral floats, talented marching bands, and high-stepping equestrians. The Pyramid Logistics team transported a trailer that contained the all-electric scooters.

How Pyramid Logistics Used its Expertise

On New Year’s Day 2023 and in record time, Pyramid Logistics safely delivered nearly 100 all-electric scooters for American Honda ahead of the 134th Rose Parade the next day.

At around 4:00 a.m. on New Year’s morning, Pyramid Logistics took on the weighty task of delivering 90 electric Honda scooters from their corporate office in Torrance to the Tournament of Roses. A team of 12 logistics experts drove six 53-foot semi-trucks a distance of 35 miles to the Tournament House in Pasadena, California.

Thanks to special truck modifications inside the semi-trailers, such as the ability to double-deck motorcycles, large quantities of scooters could be delivered in a safe and sound manner. Each scooter was also secured by a trained motorcycle transport operator, and then double-checked before the trucks departed.

“It’s an awesome feat, under the cover of darkness for one of America’s biggest events. We couldn’t be more proud of our 12-man crew that custom fit nearly 100 scooters into our 12 Pyramid Logistics trucks, all without a single scratch. These projects speak to our resilience and commitment to not just getting the job done, but getting it right. The team here is thrilled to have partnered with Honda for the Tournament of Roses Parade, and looks forward to more story-worthy projects in the future.”
-Rob Dissman, Owner of Pyramid Logistics

All 90 electric scooters were stored at Pasadena High School, just five miles from the Tournament House, for volunteers to conveniently ride straight to the parade.

Delivering On Time & Within Budget

Pyramid Logistics is proud to have supported the 60-year partnership between American Honda and the Tournament of Roses through reliable and attentive automotive transportation services. From careful white glove servicing and flexible delivery schedules to online tracking for your peace of mind, Pyramid Logistics is SoCal’s logistical leader for a reason.

Contact us today for help transporting your fleet of vehicles in a safe, sound, and prompt manner.

Delivering On Time & Within Budget

Pyramid Logistics is proud to have supported the 60-year partnership between American Honda and the Tournament of Roses through reliable and attentive automotive transportation services. From careful white glove servicing and flexible delivery schedules to online tracking for your peace of mind, Pyramid Logistics is SoCal’s logistical leader for a reason.

Contact us today for help transporting your fleet of vehicles in a safe, sound, and prompt manner.